Our Corporate carsharing blog

23
Nov

Climate change: companies working for a sustainable future

In its second annual report, the NGO CDP (Carbon Disclosure Project) presented the results of the survey they conducted with 1073 companies. Their ambition? Demonstrate the will of the professional sphere to be committed to a more sustainable economic model, limiting greenhouse gas emissions. Let’s take a look at the noticeable evolutions since 2016 and the change drivers.


This international panel of companies produce almost 12% of the global greenhouse gas emissions. As part of this report, they have been asked about their responses to face climate change in their everyday activities and the solutions put in place to limit their carbon footprint. 89% of the surveyed companies in 2017 have for main goal the reduction of their gas emissions against 73% in 2011. Besides, the companies aim for a big reduction of these emissions: 74% of them wants a 80% overall reduction.

CDP : entreprises et engagement durable

More and more enterprises want to be sure of their growth while making their part for a better future: for that they rely on a scientific model to efficiently cut their gas emissions. 14% of the participating companies (151 in total) have commit or have goals in line with the Science Based Targets initiative. In 2016, they were only 9%. And it’s no less than 317 enterprises that are planning to set up tools and actions to get there within 2 years. This initiative is in line with a 2 degrees Celsius compatible pathway by 2030 by helping companies to avoid investments in polluting infrastructures and pointing them towards more respectful alternatives.

Another interesting data to observe is the companies’ capacity to see further and anticipate the evolution of their resources and needs. In this year report, 68% of the companies have goals to at least 2020, and 20% even see as far as 2030 to establish sustainable actions.

Thus, there is a growing awareness among companies who are not limiting themselves to what they know and master but want to go further to make their contribution. Companies are innovating to create low-carbon tools and services. Production (36%) and consumption (23%) of renewable energies are taking a big place in companies’ goals.

Corporate mobility is of course a major focus to reach these objectives. We can notify the distinct progression of corporate carsharing, which seduce more and more companies as an alternative mobility for their employees.

Sustainable development is not only a concept, it is now deeply rooted in a transition creating a long-term added value. 97% of the companies surveyed by CDP thus integrate climate change in their development strategy and multiply partnerships with local authorities to develop alternatives. A performant economic model, yes, but at the service of Men and the Earth.

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06
Nov

Will free floating change the urban mobility game?

After submerging the chinese market, free floating bike services are arriving in Europe and represent a direct concurrence to self-service bicycles operated via a network of stations, which are currently thriving in most of european big cities. How to explain the success of this kind of shared mobility? In a more general manner, is free floating really a more practical and cost-effective model?


No need to find a station anymore to go on a ride: all you have to do is grab your smartphone, install a mobile application and find the available bikes thanks to geo-tracking. Once you fond the perfect bike for you, just scan the QR Code to unlock the safety lock and you’re ready to go! Another significant advantage is the possibility for the user to pay for the travel only instead of having the obligation to subscribe to the service for a given period. All these functionnalities allow a more seamless user experience by reducing contraints.

The first economic players to launch their services in Paris are Gobee.bike, a company from Hong Kong which was founded by a french, oBike but also the chinese mondial leader Ofo which already operates more than 10 millions bicycles across the world.

This model already existed for other types of vehicles, such as cars with successful free floating carsharing services. But in France the pioneer is without doubt Cityscoot, a scooter renting service without any stations. After a little more than one year of existence Cityscoot already has 55,000 members and registers no less than 1 million travels in Paris.


On the way to new free floating urban regulations?


But this system without stations bring real questionings about urban planning, municipalities fearing that the vehicles will be dropped anywhere, cluttering walkways. Vandalism is also a big concern, with examples in China of big mountains of abandoned bikes. But most of operators mention the geo-tracking system, with a GPS chipset on every bike or vehicle, as a way to prevent this problem.

Another aspect of free floating that could be problematic is, simply put, the economical model. A vehicles’ sharing service with stations is way easier to manage and costs less in logistics. Indeed, the bikes, cars or scooters don’t have to be brought back if they are dropped in an inadequate location. In the case of the bikes, they have to be rented at least 5 or 6 times a day in order to be cost-effective.

Velib’

This ruthless competition between different private players and public operators, such as Le Velib’ in Paris, already begins to bring new questions on the table for municipalities concerning the occupation of public spaces.

Will new urban planning regulations be necessary? The next few years are gonna be defining for the evolution of this shared mobility model which is already promised to quite a success on the european market.

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18
Oct

Mobility and inclusivity: Toyota goes further with the Concept-i Ride

After unveilling the Concept-i in january at the CES 2017, Toyota continues to be interested in the relationship between the vehicle and the driver with the Toyota Concept-i Ride. A car designed for both autonomous and piloted driving, but most of all to adapt to its user’s mobility needs. A way for the japanese company to prove its will to be far more than just a carmaker.


With the Toyota Concept-i the main focus was the on-board artificial intelligence (AI) that acted as a real mobility companion, by suggesting itineraries or interacting with the driver and its surroundings via exterior screens.

The Concept-i Ride goes further than that, with the objective to make mobility easier for drivers using wheelchairs. The whole design reflects this ambition, with gull-wing doors which makes the vehicle simpler to access and enough space to store a wheelchair. No more pedals: the vehicle is fully controlled with joysticks. Thanks to the AI, it can drive or even park itself, same as the original Concept-i. By making the vehicle’s interface easier to comprehend, Toyota also wants to make the model an ideal vehicle for shared mobility, and especially carsharing, for all.


« Start your impossible »: making mobility more inclusive


Indeed, with the global initiative « Start your impossible » the japanese automaker, who is also a major partner of the Olympic and Paralympic Games, focuses on inclusion and the strong link between mobility and ability. As our cities grow bigger and our travels get longer, many people, such as the elderly or disabled persons, are left aside. Autonomous driving might be a golden opportunity to better respond to the very specific mobility needs that these users encounter. That this kind of initiative comes from a country such as Japan is not surprising: with an aging population and a deep interest of the well-being of all, the country has to anticipate and invent new models for mobility. The Paralympic Games, which will take place in Tokyo in 2020, is also a formidable occasion to rise to the challenge and work with all the new innovations at our disposal to improve mobility.

What I personally believe is that future of mobility will be in the hands of those who really want to make society better.»

– Akio Toyoda, President of Toyota

Their campaign “Mobility for all” presents to us the history and path of paralympic champions, their relationship with mobility in their everyday lives and how they overcame the challenges they were facing. With this content, Toyota aims to broaden the very meaning of mobility, and as Akio Toyota put it during the official launch of the campaign, considerate vehicles not only as commodities but as real enabling companions.


Toyota will officially present the Toyota Concept-i Ride during the Tokyo Motor Show, which opens on October 25th, and launch its new campaign about mobility in over 40 countries on November 1st. 

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03
Oct

Are europeans ready for new mobilities?

As part of the European Mobility Week, which took place during September, the vehicle leasing company ALD published a study concerning the mobility of the europeans, conducted with the research firm Opinion Way. This research especially examines the relationship between the users and the « new mobilities », in order to better understand their rate of adoption as well as the levers of amelioration.


Conducted online with 5021 respondants across five countries (Germany, Spain, France, Italy and Netherlands), this survey revealed a few interesting numbers on daily mobility and the use of an invidual vehicle.

This latter is considered far more necessary in the personal sphere (50%) than in the professional one (36%). For example in France as much as 54% of the interviewed persons think that the use of a private vehicle is not useful for their travels during work hours. Thus, a professional environment could be ideal to discover new kind of mobilities, such as carpooling, short or long-term rental, and even carsharing.


A progressive adoption of alternative mobilities


Among these new ways of travelling, carpooling is definitely the most popular one today, 27% of the surveyed declaring that they already used this type of service before (up to 34% in Germany). Overall 76% knows carpooling, using it or not. It is closely followed  by long-term lease (12%) and chauffeur-driven car (10%).

The use of these new means of transport varies depending on the situation: to go shopping, people prefer to use car rental between individuals (34%) while they will choose public transport to go to a job interview (55%) or to go to and from their place of work (50%). These modes of transportation, far from being competitive, are complementary by responding to different needs.

Driectly linked to this evolution, the increasing use of mobile applications relating to mobility is also interesting to observe: respondants are mostly using public transport applications (44%), but also road traffic/GPS applications (29%), carpooling applications (16%), carsharing applications (11%) or chauffeur-driven car service application (10%). The main advantage of these mobile applications? A real time overview on the travel, that allows adjustments if necessary.


Reducing the budget and the carbon footprint


The study also takes a closer look at the perceived advantages of carsharing, a mobility that tends to be more and more popular for both private and professional travels. For the surveyed persons, its adoption is tempting for three main reasons:

  • It is a source of savings (58%)
  • It offers a great flexibility (26%)
  • The booking process relies on simplicity (14%)

Thus carsharing is mostly chosen because it offers a less expensive alternative to owning one’s own vehicle (purchase, maintenance, parking…). Using a shared vehicle whenever needed, by booking it in a few clicks, offers a new kind of freedom.

Finally, another data is to be taken into account: the will to be more « eco-friendly ». 58% of the respondants declared to prefer using a slower mean of transport if it’s more respectful of the environment.

Discover the full report:  


We can clearly see in the results of this survey that corporate mobility could be an excellent way to introduce new mobilities to drivers. Users are more likely to experiment in a work environment and first and foremost to reconsider the use of an individual vehicle, by opting for alternative solutions such as carpooling, rental or carsharing.

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28
Sep

What are the real eco-benefits of carsharing?

As shared mobility took a step forward during these last few years let’s take a look at the benefits of this new way of travelling, especially carsharing which seems to interest more and more cars manufacturers and high-tech companies. Does the use of carsharing really reduce our greenhouse gas emissions? Does it prevent traffic and parking congestion, making our cities way more liveable? And could it help us opting for alternative ways of travelling when car use is not required? 


Population in big cities is growing, and it’s far from over. Large towns are expanding to welcome new inhabitants, but roads infrastructures are often not suited to follow this urban transformation. And so the traffic jams begin. Besides being stressful and unnerving, it also represents an important source of air pollution. So why not try another way of travelling, apart from a personal vehicle use?

In a study concerning one-way carsharing in North America the Transportation Sustainability Research Center (TSRC), in partnership with car2go, determined that this choice of mobility has an noticeable impact on urban mobility and reduction of greenhouse gas emissions. This three-year study, lead by the TSCR, was conducted by gathering data in five cities across the United States of America. The main results? A reduction of the number of cars on roads and a less intense occupation of parking spaces on city street. Other numbers are also interesting to point out:

The study also estimated that a one-way carsharing service such as car2go prevent 10 to 29 million VMT per year per city, which by extension removed on average between 5.5 to 12.7 metric tons of GHG emissions per carshared vehicle annually.

Opting for carsharing is also a way to drive a vehicle perfectly suited to every situation, and they are way more capable of change then personal vehicles. Indeed, a carsharing fleet will be composed of more fuel efficient vehicles, more recent and eco-friendly than your average car. For people who still feel the necessity of owning their own vehicle, carsharing can be at least a way to test more efficient vehicles and accomplish a small change to make their daily travels a little bit more sustainable.

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06
Sep

Carsharing, bicycles, ride-hailing: is this the end of the private car?

Each generation has very specific behaviours and value systems. Millenials, due to the advent of the internet as well as the current economic climate, are deeply reinventing current consumption patterns. The way they buy and sell products as well as services are pushing companies to search for new and innovative business strategies in order to reach this clientele.


Among them, the automotive industry is especially affected: according to a survey conducted in 2013 by Goldman Sachs with its interns, 30% of millenials do not wish to purchase a car in the future. 25% said that they will only buy one if they feel like there is a real need for it, otherwise they don’t mind using alternatives to travel, such as public transport, carpooling or carsharing.

For Jeremy Rifkfin, author of The Zero Marginal Cost Society: The internet of things, the collaborative commons, and the eclipse of capitalism, in « 25 years from now, car sharing will be the norm, and car ownership an anomaly. » That prediction is already confirmed by the cultural shift between ownership and access to mobility services, that doesn’t imply as much responsabilities and cost as an individual vehicle.


Sharing instead of owning: a new kind of freedom?


According to a report by Boston Consulting Group, one-quarter of miles driven in the U.S by 2030 will be through shared and/or autonomous vehicles. Companies are already experimenting new businesses models to attract customers. One idea particularly appealing is the possibility to allow subscribers of a carsharing service to use different types of vehicles depending on their current needs –from a convertible car to plan a romantic weekend to a minivan when travelling with all your family.

In the United States it announces quite a change, the car culture being part of the country’s history. For decades, American cars have been linked to a sense of freedom, independence and style for their users. But being able to use a shared car whenever you want instead of owning one, or use ride-hailing services any time you need to go somewhere might be the new « freedom » car ownership once promised. On-demand services, with the rise of hyperconnectivity and mobile applications, are more than ever on the rise, especially among millenials.

But it seems to be only the beginning of a new entirely “customizable” era for the mobility market, as car manufactors aim to provide immersive and personal experiences to customers. Among them, Tesla is particularly ahead of the game, with several innovations that will make car sharing more easier and enjoyable to use. The one that interests us the most is the idea advanced by Elon Musk to connect every Tesla so that they can adjust automatically to a specific driver needs. You won’t have to worry anymore about adjusting your seat, your mirrors or to battle during 10 minutes with the GPS to enter your destination: the car will be ready to go! A real advantage for car sharing, as many people use the same vehicle- and yes, they don’t all listen to the same tasteful music as you do!

This sort of services could be decisive to convince new customers to turn to carsharing rather than using their own car, by making them feel that they are the “true” owner of the shared vehicle and listening carefully to their feedbacks in order to adapt.

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29
Aug

Commuting: an overlooked stress factor for employees

As cities grow bigger and roads become even more congested, it is time to apprehend commuting as a real stress factor for employees. Long commutes performed every single day can indeed have a negative impact on the employee’s productivity by causing tiredness and a lack of motivation.


Recent studies show that traffics are not getting better: a poll made by Car Parts 4 Less in the UK demonstrated that half of UK workers (51%) spend an hour or even more each day travelling from and to work. At this rate, the eight hour work day becomes rather a myth than reality for most of commuters.


Promoting alternative ways of commuting


But let’s not dwell! Employers can be a real force of change, by informing their workforce of the many commuting options available to them, apart from the use of an individual vehicle. A map showing the most convenient transit options nearby (bus stops, train stations, carsharing and bicycle-sharing stations…) can be a very simple yet effective tool. The company also has the possibility to conduct a survey in order to better understand commuting habits and therefore offer the most suitable solutions.

Small financial incentives can also be quite efficient. Employers can propose corporate bike-share or carsharing memberships to help make commutes less exhausting for the employees.

Commuting bicycles

This kind of initiatives represents a fondamental part of the corporate social responsability (CSR). It perfectly responds to the triple bottom line used to evaluate CSR: People, planet and profit. People, by improving well being at work; Planet by inciting employees to turn to more sustainable ways of travelling; and at last Profit, by saving money on fleet and commuting budgets, both for the company and the employees.


Fed up with congestion, he swims to work everyday


Some people found even more imaginative ways to commute to work. It is the case of Benjamin David, an inhabitant of Munich in Germany. Stressed out by the congestion along the Isar River, even when he was on foot or on his bicycle, David decided to take a less… dry path.

For some time now, he’s been swimming two kilometres to work everyday, whether it’s summer or winter. The trip usually takes him 15 to 25 minutes depending on the current and if he just decides to relax and float his way to work. Benjamin explained to the BBC that this morning routine has helped him relieve his stress levels, while he just enjoys the view of the historic buildings on both sides of the river. Some courageous swimmers have joined him in this very unique way of commuting, creating a small community that always surprises passersby.

Not willing to go for a swim? Discover our corporate carsharing solution to improve the way your employees and partners travel during work hours and even during weekends!

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21
Jul

The high cost of free parking on our cities

Based on the book written in 2005 by Donald Shoup, a research professor of urban planning at UCLA, the last educational video of Vox in association with Mobility Lab explores the consequences of the free parking requirements on our cities. After 60 years of urbanism revolving around the car, could we be able to rethink the policies and the purpose of underused parking lots?


To give an idea of the extent of parking spaces in America, two numbers often come to mind: they are 8 parking spots for every single car, covering as much as 30 percent of the cities. To sum up, parking lots across the country take about as much space as the state of West Virginia. As new kind of mobilities become more and more popular, such as car sharing, carpooling or bicycling, the need for parking requirements to change has become an important issue.

Expensive for cities and inhabitants, but also harmful to construction projects by being very restrictive, parkings still pretty much define the cities we live in. This video gives us some comprehension keys to apprehend this phenomenon and make a change.

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17
Jul

2050: Welcome to the era of Passenger Economy and autonomous vehicles

With its new report conducted with Strategy Analytics and published in June, Intel brings us to 2050 where pilotless vehicles are now deeply involved in our societies. What changes could this new mobility induce? Could this « Passenger Economy » redefine everything we know about the automotive market? By building use cases and advancing numbers, this forecast aims to enable business decision makers to better understand the opportunities but also the issues at stake in order to develop efficient change strategies and take part to this autonomous revolution. 


In this report, Intel engaged Strategy Analytics to predict the economic impact of the Passenger Economy once fully autonomous vehicles are available for mass market in 2035 and by 2050 represent almost 50 percent of all vehicles sold worldwide.

Bosch – Driver assistance systems

A real change of paradigm will occur: mobility won’t be about driving but to be driven, converting drivers to passengers. It is of course about the economic value generated by the use of pilotless vehicles but also the societal impact of it. It will be a really long road for companies and cars manufacturers to convince of the autonomous vehicles’ safety, as a large part of consumers are still quite skeptical about it. But it in the end, it could mean significant savings for users as well as a new way of living and commuting, especially in urban areas.


The road to the passenger economy


For Intel and Strategy Analytics the passenger economy will be the result of market trends that are already emerging.

  • Mobile connectedness: Most of consumers, from every demographic and geographic backgrounds, own  connected devices and automobiles. This hyperconnectivity blurs the limits between work and personal life, as social networking became the primary form of human interaction.
  • Urbanization: Nearly two-thids of the global population will live in urban environements by 2050: the question of mobility and commuting will be at the heart of tomorrow’s preoccupations for local authorities and urban planners.
  • Vehicle sharing and rise of mobility as service: As ride-hailing and carsharing are on the rise, the next step will be the creation of third-party transportation services exclusively based on autonomous vehicles. This will represent the main door to the B2C Passenger Economy, as more and more consumers are already attracted by shared and connected mobility.
  • Regulation: Traffic congestion, pollution and road safety are issues as important in emerging as in mature markets, being costly, dangerous and harmful to productivity. Thus, new regulations are applied to offer a more secure way to travel and pave the way for future ones, dedicated to the circulation of autonomous vehicles.

The value of the Passenger Economy 


The Passenger Economy could represent as much as a global US$7 trillion opportunity in 2050! This wide use of fully autonomous vehicles will generate substantial consumer revenues (55%) and business revenues (43%) by impacting a large range of activities, from customized mobility services to logistics or automated package delivery.

 

From the consumers point of view, it will be a deep disruption of the car ownership and personal mobility model. But when we know that the average car sits idle 92% of the time, the rise of networked and highly personalized services will appear as a logical alternative by answering to any on-demand mobility needs. Consequently, the revenues made by applications and services will represent US$203 billions. In addition, it will help cutting public safety cost due to traffic accidents by 234 billion from 2035-2045.

As for businesses such as transportation companies, autonomous vehicles could resolve a  problem they are facing today: an aging workforce who can’t be properly replaced due to a lack of qualified new candidates, especially in the long-haul transportation market. More than our way of travelling, it could change the nature of work itself by freeing time and allowing employees to be given new missions.


The autonomous revolution is already beginning, but the next decades will be decisive in order to convince the public of all the benefits that these technologies could bring. Local authorities and companies will have a pivotal role to play by listening to the users needs or concerns and providing efficient change strategies.

Cover Illustration: Volvo

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01
Jun

Germany : a new law to support carsharing

Long supporter of carsharing, Germany just took another step last march by voting in parliament a law that backs the use of this alternative mobility. What are these concrete measures? And what kind of role have to play local authorities and private players in order to ensure a successfull implementation of the law?


This bill, which will be effective in September, confirms the vitality and the appeal for carsharing in Germany. The latest figures show 150 registered car sharing suppliers, with 1.7 millions users in no less than 600 towns and cities across the country. To have a better idea of the scale of carsharing in germany another number stands out: more than half of Europe’s carsharing vehicles are on Germany’s roads!

Of course, the country takes part in a more global phenomenon around carsharing with, according to the Boston Consulting Group, an international number of users culminating to 35 millions in 2021. But Germany distingues itself by a far more advanced network, carsharing being present in cities as well as in smaller towns, and by the major involvement of cars manufacturers which are playing an essential role in the expansion of carsharing. Thus BMW with DriveNow and Daimler with Car2Go have risen to the challenge, surpassing their simple constructor status to become providers of mobility services.


Measures in favor of a specific urban layout


Parking autopartageThis law’s vote has been mostly justified and well-argued by environmental concerns, carsharing participating to the reduction of gas emissions and traffic congestion. In order to support this mobility, the legislation provides rules supervising the creation of specific parking spots for carsharing vehicles. Local authorities are summoned to establish a quota of dedicated parking places and drivers could benefit of cost reduction on their parking fees.

For fixed-base carsharing, these parking spaces will be used only by a specific agency while for cars from flee floating fleets, they will be used by any car which is part of a registered carsharing scheme. Thus we can see the beginning of a fruitful partnership between local collectivities and private operators to reshape the way we think of our cities by promoting a way of travelling beneficial to its inhabitants.


A promising partnership in Hambourg


Autopartage Hambourg - BMW

A practical example of this new relationship is the deployment in the city of Hamburg of a large network of charging points for plug-in electrified vehicles and parking spaces dedicated to carsharing. To complete this project, Hamburg just announced its collaboration with BMW. The car manufacturer will be providing a fleet of 500 vehicles (400 pure electric and 150 plug-in hybrids) by 2019 which will be bookable from the DriveNow platform.

For the mayor Olaf Scholz it is the perfect way to combine e-carsharing with public transport solutions to provide to the urban passenger a better flexibility even during peak hours, while improving the quality of life thanks to the positive impact on the environment.

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