Our Corporate carsharing blog


Car sharing: 60.8 million users by 2022!

In the second edition of its report on car sharing entitled The Carsharing Telematics Market, the Swedish market research firm Berg Insight offers a state of art of the car sharing marketing and foresees an exponential growth.

Specialized in the M2M communication and IoT, the firm puts a particular emphasis on the technological acceleration that will allows an even bigger development of mobility models such as free floating. Telematics devices will be even more sophisticated in order to offer efficient connected mobility services, therefore seducing a larger audience.

The number of car sharing services users in the world should go from 23.8 millions in 2017 to more than 60.8 millions in 2022 (+20.6% growth/year)! As for corporate car sharing, the number of shared vehicles will grow from 35.000 at year-end 2017 to 136.000 in 2022.

Car sharing: A decentralized car rental service, based on short-term rental and which is complementary to other means of transport, such as walking, biking or using public transports.


Free floating car sharing: a real adhesion’s factor

Model example of a Mobility as a Service (MaaS), free floating represents without contest the best growth opportunity for car sharing. This model alone cumulated 40.000 vehicles all over the world in 2017, with 5.6 millions members: this last number should jump to 14.3 millions by 2022, which is more than half of the global car sharing services users.

« In Europe, free floating services accounted for more than 65 percent of the carsharing membership at year-end 2017. »
Martin Svegander IoT analyst at Berg Insight


From an international point of view, Europe is still way ahead in term of car sharing adoption, followed by north America and Pacific Asia. Germany, Italy, United States, South Korea, China and Japan have just started exploring car sharing opportunities, both for public services and corporate mobility!




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5 good reasons to choose corporate carsharing for your company

Not so long ago, sharing a vehicle with colleagues was not something natural for employees, used to have their own vehicle to get by. But for new times, new mobilities. With the multiplication of mobile applications and a rising concern for the environment, the vision of corporate mobility is slowly shifting. And shared mobilities, such as carsharing, are full of opportunities and benefits for companies.

1. Give the choice to your employees

The first noticeable advantage of corporate carsharing is the flexibility it offers to your employees. Not only they can book whenever and wherever they want (thanks mobile applications!) but they also have access to a largest range of vehicles. From a two-seats car to a utility vehicle, the offer is adapted to their needs. For fleet managers, it is a golden opportunity to reshape their fleet and thus guarantee an optimal use-rate of the vehicles. Indeed, non-shared vehicles tend to be parked 90% of the time. A waste of ressources, isn’t it?


2. Save money on your fleet management

And so we introduce the second reason why corporate carsharing should be an obvious choice for companies: savings. It reduces the Total Cost of Mobility (TCO) up to 30% and the use of extra-fleet vehicles, such as taxis. All vehicles are deployed with maximum rotation, freeing in the same time parking spots. By optimizing the use of vehicles, the fleet could be reduced by 25%!

Another source of cost-reduction is the fleet management itself. Corporate carsharing solutions provide management tools that help save time as well as resources. Besides, it gives precious insights on the vehicles use thanks to statistical analysis and easy reporting.

3. Less trafic equals less stress!

Each shared vehicle can replace up to 15 vehicles on the roads. Carsharing could be a major solution to decongestion cities. In some urban areas, commutes are often nightmarish: traffic jams, high-level of stress, tiredness, lack of parking spaces when arrived to the destination… Factors that are directly impacting employee’s motivation and productivity.

A corporate carsharing service can also be extended to extra-hours and weekends, for an extra fee, generating a new source of income. It also greatly contributes to the well-being of the employees and, by extension, the attractivity of the company.

4. Sharing is caring

Caring for your employees and caring for the environment. By implementing a corporate carsharing service, companies can make a real difference. Not only they increase their Corporate Social Responsibility (CSR) by promoting shared travel, but most of all they reduce their global carbon footprint. Less air and noise pollution is not something insignificant. Older vehicles are replaced with newer ones, low-emission models or, more and more often, electric cars.

5. Be a part of tomorrow’s mobility!

Corporate carsharing is a perfect way to introduce new forms of mobilities and embed green thinking amongst the workforce. Employees will be more likely to choose alternative mobilities (public transport, bike, carsharing…) over their individual vehicle, even outside of work.

In that way, companies leaders have a major role to play. They could help shaping tomorrow’s mobility, more sustainable and diverse.

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Climate change: companies working for a sustainable future

In its second annual report, the NGO CDP (Carbon Disclosure Project) presented the results of the survey they conducted with 1073 companies. Their ambition? Demonstrate the will of the professional sphere to be committed to a more sustainable economic model, limiting greenhouse gas emissions. Let’s take a look at the noticeable evolutions since 2016 and the change drivers.

This international panel of companies produce almost 12% of the global greenhouse gas emissions. As part of this report, they have been asked about their responses to face climate change in their everyday activities and the solutions put in place to limit their carbon footprint. 89% of the surveyed companies in 2017 have for main goal the reduction of their gas emissions against 73% in 2011. Besides, the companies aim for a big reduction of these emissions: 74% of them wants a 80% overall reduction.

CDP : entreprises et engagement durable

More and more enterprises want to be sure of their growth while making their part for a better future: for that they rely on a scientific model to efficiently cut their gas emissions. 14% of the participating companies (151 in total) have commit or have goals in line with the Science Based Targets initiative. In 2016, they were only 9%. And it’s no less than 317 enterprises that are planning to set up tools and actions to get there within 2 years. This initiative is in line with a 2 degrees Celsius compatible pathway by 2030 by helping companies to avoid investments in polluting infrastructures and pointing them towards more respectful alternatives.

Another interesting data to observe is the companies’ capacity to see further and anticipate the evolution of their resources and needs. In this year report, 68% of the companies have goals to at least 2020, and 20% even see as far as 2030 to establish sustainable actions.

Thus, there is a growing awareness among companies who are not limiting themselves to what they know and master but want to go further to make their contribution. Companies are innovating to create low-carbon tools and services. Production (36%) and consumption (23%) of renewable energies are taking a big place in companies’ goals.

Corporate mobility is of course a major focus to reach these objectives. We can notify the distinct progression of corporate carsharing, which seduce more and more companies as an alternative mobility for their employees.

Sustainable development is not only a concept, it is now deeply rooted in a transition creating a long-term added value. 97% of the companies surveyed by CDP thus integrate climate change in their development strategy and multiply partnerships with local authorities to develop alternatives. A performant economic model, yes, but at the service of Men and the Earth.

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Will free floating change the urban mobility game?

After submerging the chinese market, free floating bike services are arriving in Europe and represent a direct concurrence to self-service bicycles operated via a network of stations, which are currently thriving in most of european big cities. How to explain the success of this kind of shared mobility? In a more general manner, is free floating really a more practical and cost-effective model?

No need to find a station anymore to go on a ride: all you have to do is grab your smartphone, install a mobile application and find the available bikes thanks to geo-tracking. Once you fond the perfect bike for you, just scan the QR Code to unlock the safety lock and you’re ready to go! Another significant advantage is the possibility for the user to pay for the travel only instead of having the obligation to subscribe to the service for a given period. All these functionnalities allow a more seamless user experience by reducing contraints.

The first economic players to launch their services in Paris are Gobee.bike, a company from Hong Kong which was founded by a french, oBike but also the chinese mondial leader Ofo which already operates more than 10 millions bicycles across the world.

This model already existed for other types of vehicles, such as cars with successful free floating carsharing services. But in France the pioneer is without doubt Cityscoot, a scooter renting service without any stations. After a little more than one year of existence Cityscoot already has 55,000 members and registers no less than 1 million travels in Paris.

On the way to new free floating urban regulations?

But this system without stations bring real questionings about urban planning, municipalities fearing that the vehicles will be dropped anywhere, cluttering walkways. Vandalism is also a big concern, with examples in China of big mountains of abandoned bikes. But most of operators mention the geo-tracking system, with a GPS chipset on every bike or vehicle, as a way to prevent this problem.

Another aspect of free floating that could be problematic is, simply put, the economical model. A vehicles’ sharing service with stations is way easier to manage and costs less in logistics. Indeed, the bikes, cars or scooters don’t have to be brought back if they are dropped in an inadequate location. In the case of the bikes, they have to be rented at least 5 or 6 times a day in order to be cost-effective.


This ruthless competition between different private players and public operators, such as Le Velib’ in Paris, already begins to bring new questions on the table for municipalities concerning the occupation of public spaces.

Will new urban planning regulations be necessary? The next few years are gonna be defining for the evolution of this shared mobility model which is already promised to quite a success on the european market.

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Mobility and inclusivity: Toyota goes further with the Concept-i Ride

After unveilling the Concept-i in january at the CES 2017, Toyota continues to be interested in the relationship between the vehicle and the driver with the Toyota Concept-i Ride. A car designed for both autonomous and piloted driving, but most of all to adapt to its user’s mobility needs. A way for the japanese company to prove its will to be far more than just a carmaker.

With the Toyota Concept-i the main focus was the on-board artificial intelligence (AI) that acted as a real mobility companion, by suggesting itineraries or interacting with the driver and its surroundings via exterior screens.

The Concept-i Ride goes further than that, with the objective to make mobility easier for drivers using wheelchairs. The whole design reflects this ambition, with gull-wing doors which makes the vehicle simpler to access and enough space to store a wheelchair. No more pedals: the vehicle is fully controlled with joysticks. Thanks to the AI, it can drive or even park itself, same as the original Concept-i. By making the vehicle’s interface easier to comprehend, Toyota also wants to make the model an ideal vehicle for shared mobility, and especially carsharing, for all.

« Start your impossible »: making mobility more inclusive

Indeed, with the global initiative « Start your impossible » the japanese automaker, who is also a major partner of the Olympic and Paralympic Games, focuses on inclusion and the strong link between mobility and ability. As our cities grow bigger and our travels get longer, many people, such as the elderly or disabled persons, are left aside. Autonomous driving might be a golden opportunity to better respond to the very specific mobility needs that these users encounter. That this kind of initiative comes from a country such as Japan is not surprising: with an aging population and a deep interest of the well-being of all, the country has to anticipate and invent new models for mobility. The Paralympic Games, which will take place in Tokyo in 2020, is also a formidable occasion to rise to the challenge and work with all the new innovations at our disposal to improve mobility.

What I personally believe is that future of mobility will be in the hands of those who really want to make society better.»

– Akio Toyoda, President of Toyota

Their campaign “Mobility for all” presents to us the history and path of paralympic champions, their relationship with mobility in their everyday lives and how they overcame the challenges they were facing. With this content, Toyota aims to broaden the very meaning of mobility, and as Akio Toyota put it during the official launch of the campaign, considerate vehicles not only as commodities but as real enabling companions.

Toyota will officially present the Toyota Concept-i Ride during the Tokyo Motor Show, which opens on October 25th, and launch its new campaign about mobility in over 40 countries on November 1st. 

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Are europeans ready for new mobilities?

As part of the European Mobility Week, which took place during September, the vehicle leasing company ALD published a study concerning the mobility of the europeans, conducted with the research firm Opinion Way. This research especially examines the relationship between the users and the « new mobilities », in order to better understand their rate of adoption as well as the levers of amelioration.

Conducted online with 5021 respondants across five countries (Germany, Spain, France, Italy and Netherlands), this survey revealed a few interesting numbers on daily mobility and the use of an invidual vehicle.

This latter is considered far more necessary in the personal sphere (50%) than in the professional one (36%). For example in France as much as 54% of the interviewed persons think that the use of a private vehicle is not useful for their travels during work hours. Thus, a professional environment could be ideal to discover new kind of mobilities, such as carpooling, short or long-term rental, and even carsharing.

A progressive adoption of alternative mobilities

Among these new ways of travelling, carpooling is definitely the most popular one today, 27% of the surveyed declaring that they already used this type of service before (up to 34% in Germany). Overall 76% knows carpooling, using it or not. It is closely followed  by long-term lease (12%) and chauffeur-driven car (10%).

The use of these new means of transport varies depending on the situation: to go shopping, people prefer to use car rental between individuals (34%) while they will choose public transport to go to a job interview (55%) or to go to and from their place of work (50%). These modes of transportation, far from being competitive, are complementary by responding to different needs.

Driectly linked to this evolution, the increasing use of mobile applications relating to mobility is also interesting to observe: respondants are mostly using public transport applications (44%), but also road traffic/GPS applications (29%), carpooling applications (16%), carsharing applications (11%) or chauffeur-driven car service application (10%). The main advantage of these mobile applications? A real time overview on the travel, that allows adjustments if necessary.

Reducing the budget and the carbon footprint

The study also takes a closer look at the perceived advantages of carsharing, a mobility that tends to be more and more popular for both private and professional travels. For the surveyed persons, its adoption is tempting for three main reasons:

  • It is a source of savings (58%)
  • It offers a great flexibility (26%)
  • The booking process relies on simplicity (14%)

Thus carsharing is mostly chosen because it offers a less expensive alternative to owning one’s own vehicle (purchase, maintenance, parking…). Using a shared vehicle whenever needed, by booking it in a few clicks, offers a new kind of freedom.

Finally, another data is to be taken into account: the will to be more « eco-friendly ». 58% of the respondants declared to prefer using a slower mean of transport if it’s more respectful of the environment.

Discover the full report:  

We can clearly see in the results of this survey that corporate mobility could be an excellent way to introduce new mobilities to drivers. Users are more likely to experiment in a work environment and first and foremost to reconsider the use of an individual vehicle, by opting for alternative solutions such as carpooling, rental or carsharing.

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What are the real eco-benefits of carsharing?

As shared mobility took a step forward during these last few years let’s take a look at the benefits of this new way of travelling, especially carsharing which seems to interest more and more cars manufacturers and high-tech companies. Does the use of carsharing really reduce our greenhouse gas emissions? Does it prevent traffic and parking congestion, making our cities way more liveable? And could it help us opting for alternative ways of travelling when car use is not required? 

Population in big cities is growing, and it’s far from over. Large towns are expanding to welcome new inhabitants, but roads infrastructures are often not suited to follow this urban transformation. And so the traffic jams begin. Besides being stressful and unnerving, it also represents an important source of air pollution. So why not try another way of travelling, apart from a personal vehicle use?

In a study concerning one-way carsharing in North America the Transportation Sustainability Research Center (TSRC), in partnership with car2go, determined that this choice of mobility has an noticeable impact on urban mobility and reduction of greenhouse gas emissions. This three-year study, lead by the TSCR, was conducted by gathering data in five cities across the United States of America. The main results? A reduction of the number of cars on roads and a less intense occupation of parking spaces on city street. Other numbers are also interesting to point out:

The study also estimated that a one-way carsharing service such as car2go prevent 10 to 29 million VMT per year per city, which by extension removed on average between 5.5 to 12.7 metric tons of GHG emissions per carshared vehicle annually.

Opting for carsharing is also a way to drive a vehicle perfectly suited to every situation, and they are way more capable of change then personal vehicles. Indeed, a carsharing fleet will be composed of more fuel efficient vehicles, more recent and eco-friendly than your average car. For people who still feel the necessity of owning their own vehicle, carsharing can be at least a way to test more efficient vehicles and accomplish a small change to make their daily travels a little bit more sustainable.




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Carsharing, bicycles, ride-hailing: is this the end of the private car?

Each generation has very specific behaviours and value systems. Millenials, due to the advent of the internet as well as the current economic climate, are deeply reinventing current consumption patterns. The way they buy and sell products as well as services are pushing companies to search for new and innovative business strategies in order to reach this clientele.

Among them, the automotive industry is especially affected: according to a survey conducted in 2013 by Goldman Sachs with its interns, 30% of millenials do not wish to purchase a car in the future. 25% said that they will only buy one if they feel like there is a real need for it, otherwise they don’t mind using alternatives to travel, such as public transport, carpooling or carsharing.

For Jeremy Rifkfin, author of The Zero Marginal Cost Society: The internet of things, the collaborative commons, and the eclipse of capitalism, in « 25 years from now, car sharing will be the norm, and car ownership an anomaly. » That prediction is already confirmed by the cultural shift between ownership and access to mobility services, that doesn’t imply as much responsabilities and cost as an individual vehicle.

Sharing instead of owning: a new kind of freedom?

According to a report by Boston Consulting Group, one-quarter of miles driven in the U.S by 2030 will be through shared and/or autonomous vehicles. Companies are already experimenting new businesses models to attract customers. One idea particularly appealing is the possibility to allow subscribers of a carsharing service to use different types of vehicles depending on their current needs –from a convertible car to plan a romantic weekend to a minivan when travelling with all your family.

In the United States it announces quite a change, the car culture being part of the country’s history. For decades, American cars have been linked to a sense of freedom, independence and style for their users. But being able to use a shared car whenever you want instead of owning one, or use ride-hailing services any time you need to go somewhere might be the new « freedom » car ownership once promised. On-demand services, with the rise of hyperconnectivity and mobile applications, are more than ever on the rise, especially among millenials.

But it seems to be only the beginning of a new entirely “customizable” era for the mobility market, as car manufactors aim to provide immersive and personal experiences to customers. Among them, Tesla is particularly ahead of the game, with several innovations that will make car sharing more easier and enjoyable to use. The one that interests us the most is the idea advanced by Elon Musk to connect every Tesla so that they can adjust automatically to a specific driver needs. You won’t have to worry anymore about adjusting your seat, your mirrors or to battle during 10 minutes with the GPS to enter your destination: the car will be ready to go! A real advantage for car sharing, as many people use the same vehicle- and yes, they don’t all listen to the same tasteful music as you do!

This sort of services could be decisive to convince new customers to turn to carsharing rather than using their own car, by making them feel that they are the “true” owner of the shared vehicle and listening carefully to their feedbacks in order to adapt.

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Commuting: an overlooked stress factor for employees

As cities grow bigger and roads become even more congested, it is time to apprehend commuting as a real stress factor for employees. Long commutes performed every single day can indeed have a negative impact on the employee’s productivity by causing tiredness and a lack of motivation.

Recent studies show that traffics are not getting better: a poll made by Car Parts 4 Less in the UK demonstrated that half of UK workers (51%) spend an hour or even more each day travelling from and to work. At this rate, the eight hour work day becomes rather a myth than reality for most of commuters.

Promoting alternative ways of commuting

But let’s not dwell! Employers can be a real force of change, by informing their workforce of the many commuting options available to them, apart from the use of an individual vehicle. A map showing the most convenient transit options nearby (bus stops, train stations, carsharing and bicycle-sharing stations…) can be a very simple yet effective tool. The company also has the possibility to conduct a survey in order to better understand commuting habits and therefore offer the most suitable solutions.

Small financial incentives can also be quite efficient. Employers can propose corporate bike-share or carsharing memberships to help make commutes less exhausting for the employees.

Commuting bicycles

This kind of initiatives represents a fondamental part of the corporate social responsability (CSR). It perfectly responds to the triple bottom line used to evaluate CSR: People, planet and profit. People, by improving well being at work; Planet by inciting employees to turn to more sustainable ways of travelling; and at last Profit, by saving money on fleet and commuting budgets, both for the company and the employees.

Fed up with congestion, he swims to work everyday

Some people found even more imaginative ways to commute to work. It is the case of Benjamin David, an inhabitant of Munich in Germany. Stressed out by the congestion along the Isar River, even when he was on foot or on his bicycle, David decided to take a less… dry path.

For some time now, he’s been swimming two kilometres to work everyday, whether it’s summer or winter. The trip usually takes him 15 to 25 minutes depending on the current and if he just decides to relax and float his way to work. Benjamin explained to the BBC that this morning routine has helped him relieve his stress levels, while he just enjoys the view of the historic buildings on both sides of the river. Some courageous swimmers have joined him in this very unique way of commuting, creating a small community that always surprises passersby.

Not willing to go for a swim? Discover our corporate carsharing solution to improve the way your employees and partners travel during work hours and even during weekends!

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The high cost of free parking on our cities

Based on the book written in 2005 by Donald Shoup, a research professor of urban planning at UCLA, the last educational video of Vox in association with Mobility Lab explores the consequences of the free parking requirements on our cities. After 60 years of urbanism revolving around the car, could we be able to rethink the policies and the purpose of underused parking lots?

To give an idea of the extent of parking spaces in America, two numbers often come to mind: they are 8 parking spots for every single car, covering as much as 30 percent of the cities. To sum up, parking lots across the country take about as much space as the state of West Virginia. As new kind of mobilities become more and more popular, such as car sharing, carpooling or bicycling, the need for parking requirements to change has become an important issue.

Expensive for cities and inhabitants, but also harmful to construction projects by being very restrictive, parkings still pretty much define the cities we live in. This video gives us some comprehension keys to apprehend this phenomenon and make a change.

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