What are the reasons for this growth? A tangible observation of benefits of this alternative mobility, especially concerning road traffic and air pollution. But the growing participation of government promoting car sharing should also be highlighted, whether in Paris or in China, with the set up of dedicated parking spots, preferential rates for users of theses types of services, or else the possibility to drive in low emission zones.
What is also interesting to notice is the closer collaboration between “traditional” public transports operators and external ones specialised in car sharing to provide users with a multimodal offer. This dynamic is the basis that guarantees a higher rate of adoption of these services by improving their visibility and accessibility.
Then, in 2017, 100.000 vehicles were used in carsharing. The number of users was thought to grow of 20% between 2018 and 2024. The improvement of this service, through the increase of car sharing users, was made thanks to new technologies. The different operators will bid on them to offer an optimal service mobility. Unlocking of the doors via a smartphone, unique identification of the driver or simplified check-in and check-out could become solid selling points. It should also be the case for autonomous technologies which offer a very interesting added value to car sharing services.
B2B carsharing: a strong base on which to build
The survey published by Global Market insights also highlights the B2B carsharing market’s vitality, especially in Europe. Evident advantages such as a better flexibility in the travels of employees and a decrease in fleet management costs make car sharing the perfect option to improve everyone’s mobility while reducing the internal budget allocated to travels (30% on average).
Another major challenge for companies is the management and the creation of parking spots for their employees. In terms of infrastructure, this could become a real conundrum! Carsharing, as noticed by GM Insights, can help with the maximisation of service vehicles, by decreasing its number and by extension making more parking spots available.
Communities and companies both have a major role to play in the promotion, we could even say in the process of “evangelisation” of car sharing. The competition between the different operators will turn out to be fierce in the years to come. This will lead to a drop in the rates of these services and the necessity to consolidate its position not to drown under the wave of offers available and convince the most recalcitrant of the benefits of carsharing.
Carsharing market then enters in a maturation phase, pushed by common efforts between the different operators, whether public or private, to highlight its use. A better communication about this alternative mobility combined with a significant technological contribution should help in the realisation of these expectations.