In the second edition of its report on car sharing entitled The Carsharing Telematics Market, the Swedish market research firm Berg Insight offers a state of art of the car sharing marketing and foresees an exponential growth.
Specialized in the M2M communication and IoT, the firm puts a particular emphasis on the technological acceleration that will allows an even bigger development of mobility models such as free floating. Telematics devices will be even more sophisticated in order to offer efficient connected mobility services, therefore seducing a larger audience.
The number of car sharing services users in the world should go from 23.8 millions in 2017 to more than 60.8 millions in 2022 (+20.6% growth/year)! As for corporate car sharing, the number of shared vehicles will grow from 35.000 at year-end 2017 to 136.000 in 2022.
Car sharing: A decentralized car rental service, based on short-term rental and which is complementary to other means of transport, such as walking, biking or using public transports.
Free floating car sharing: a real adhesion’s factor
Model example of a Mobility as a Service (MaaS), free floating represents without contest the best growth opportunity for car sharing. This model alone cumulated 40.000 vehicles all over the world in 2017, with 5.6 millions members: this last number should jump to 14.3 millions by 2022, which is more than half of the global car sharing services users.
« In Europe, free floating services accounted for more than 65 percent of the carsharing membership at year-end 2017. »
Martin Svegander IoT analyst at Berg Insight
From an international point of view, Europe is still way ahead in term of car sharing adoption, followed by north America and Pacific Asia. Germany, Italy, United States, South Korea, China and Japan have just started exploring car sharing opportunities, both for public services and corporate mobility!