{"id":22370,"date":"2018-11-30T10:33:20","date_gmt":"2018-11-30T09:33:20","guid":{"rendered":"https:\/\/www.mobilitytechgreen.com\/blog\/2018\/11\/30\/observatoire-des-mobilites-emergentes-55-des-europeens-interesses-par-les-offres-de-maas\/"},"modified":"2024-09-26T16:52:48","modified_gmt":"2024-09-26T14:52:48","slug":"emerging-mobilities-maas-offers","status":"publish","type":"post","link":"https:\/\/www.mobilitytechgreen.com\/en\/blog\/2018\/11\/30\/emerging-mobilities-maas-offers\/","title":{"rendered":"Emerging mobilities Observatory: 55% of Europeans interested in MaaS offers"},"content":{"rendered":"
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L\u2019observatoire soci\u00e9t\u00e9 et consommation et le cabinet Chronos, sp\u00e9cialis\u00e9 dans l\u2019innovation au service de territoires durables, inclusifs et partag\u00e9s, ont lanc\u00e9 la troisi\u00e8me vague de l\u2019Observatoire des Mobilit\u00e9s \u00e9mergentes.<\/strong><\/p>\n\n\n\n

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Cet observatoire est une initiative nationale soutenue par des structures publiques, comme l\u2019ADEME<\/a>\u00a0ou encore la SNCF, mais aussi priv\u00e9es \u00e0 l\u2019image de Mappy et Keolis. Elle a pour but de dresser une cartographie des mobilit\u00e9s \u00e9mergentes en France mais aussi, pour la premi\u00e8re fois cette ann\u00e9e, dans trois pays limitrophes (Angleterre, Allemagne et Espagne).<\/p>\n\n\n\n

Une vaste enqu\u00eate a ainsi \u00e9t\u00e9 men\u00e9e en ligne cet \u00e9t\u00e9 aupr\u00e8s de 7000 personnes \u00e2g\u00e9es de 18 \u00e0 70 ans. Les r\u00e9sultats confirment des tendances de mobilit\u00e9 d\u00e9j\u00e0 bien ancr\u00e9es dans notre quotidien.<\/p>\n\n\n\n

Le top 4 de ces mobilit\u00e9s dites \u201c\u00e9mergentes\u201d est occup\u00e9 par le covoiturage (31%), le v\u00e9lo pour les d\u00e9placements du quotidien (30%), le car longue distance (27%) et les VTC (20%). Une progression qui s\u2019explique par la multiplication des acteurs sur le march\u00e9, notamment concernant le car longue distance et le covoiturage, ainsi que l\u2019am\u00e9lioration de l\u2019accessibilit\u00e9 \u00e0 ces diff\u00e9rents services de mobilit\u00e9 alternatives.<\/p>\n<\/div>\n\n\n\n

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Parmi les facteurs d\u2019accessibilit\u00e9, la qualit\u00e9 croissante des\u00a0applications mobiles<\/a><\/strong>\u00a0agissant comme v\u00e9ritables compagnons dans la mobilit\u00e9 quotidienne des interrog\u00e9s. L\u2019ind\u00e9tr\u00f4nable\u00a0GPS<\/strong>\u00a0bien entendu (72% des sond\u00e9s en font usage), mais aussi les\u00a0plateformes multimodales<\/strong><\/a>\u00a0(49%) qui permettent de planifier au mieux des trajets en faisant appel \u00e0 diff\u00e9rents modes de transport. Avoir acc\u00e8s \u00e0 toutes les informations de circulation du bout des doigts\u00a0: voil\u00e0 la principale pr\u00e9occupation des usagers.<\/p>\n\n

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Pourtant,\u00a0cette mobilit\u00e9 multimodale port\u00e9e par les offres de MaaS (Mobility as a Service)<\/strong>\u00a0connait un frein majeur\u00a0\u00e0 son essor : les in\u00e9galit\u00e9s territoriales. En milieu urbain, la moiti\u00e9 des r\u00e9pondants d\u00e9clare avoir acc\u00e8s \u00e0 plusieurs modes de transport. Ce nombre tombe \u00e0 20% en milieu rural. Ce manque d\u2019accessibilit\u00e9 aux services doit \u00eatre donc encore \u00eatre palli\u00e9, en prenant en compte les attentes diff\u00e9rentes en terme de mobilit\u00e9 des usagers habitant en communes rurales.<\/p>\n\n\n\n

La marge de progression est l\u00e0\u00a0:\u00a055% des europ\u00e9ens se d\u00e9clarent en effet vivement int\u00e9ress\u00e9s par les offres de MaaS<\/strong>. Fait \u00e0 noter\u00a0: pour 35% d\u2019entre eux, il s\u2019agit d\u2019un moyen de diminuer le recours \u00e0 leur voiture personnelle.<\/p>\n<\/div>\n\n\n\n

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“55% des europ\u00e9ens se d\u00e9clarent int\u00e9ress\u00e9s par les offres de MAAS (Mobility as a Service)”<\/span><\/strong><\/p>\n<\/div>\n<\/div>\n\n

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Les diff\u00e9rentes attentes correspondent \u00e0\u00a0diff\u00e9rents profils d\u2019usagers<\/strong>. L\u2019observatoire des mobilit\u00e9s \u00e9mergentes en a d\u00e9termin\u00e9 sept, les trois principaux \u00e9tant\u00a0:<\/p>\n\n

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Les captifs de l’automobile (29%) <\/span><\/strong><\/p>\n\n\n\n

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Automobilistes monomodaux<\/strong>, ils ont g\u00e9n\u00e9ralement un profil plut\u00f4t rural, privil\u00e9giant la gestion du temps et la rassurance. Une de leurs contraintes principales ? L\u2019aspect financier.<\/p>\n<\/div>\n\n\n\n

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Les automobilistes m\u00e9tropolitains (21%)<\/span><\/strong><\/p>\n\n\n\n

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Actifs et habitants dans les grandes villes et leurs couronnes,\u00a0ils sont en qu\u00eate de rapidit\u00e9<\/strong>\u00a0et de gestion de leur temps. Il utilisent principalement leur v\u00e9hicule personnel mais peuvent, occasionnellement privil\u00e9gier les transports en commun. Ils ont \u00e0 leur port\u00e9e un grand choix de modes de mobilit\u00e9\u00a0: pour gagner leurs faveurs ces derniers doivent \u00eatre efficaces et leur faire gagner, si possible, du temps.<\/p>\n<\/div>\n\n\n\n

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Les alternatifs actifs (15%)<\/span><\/strong><\/p>\n\n\n\n

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Ces usagers ont un profil urbain, relativement jeune et majoritairement masculin. Leur particularit\u00e9\u00a0? Ils utilisent en priorit\u00e9 des\u00a0pratiques actives<\/strong>\u00a0pour se d\u00e9placer, comme le v\u00e9lo, rel\u00e9guant ainsi l\u2019usage de la voiture au second plan en cas d\u2019absolue n\u00e9cessit\u00e9.<\/p>\n<\/div>\n<\/div>\n\n

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L\u2019une des pistes les plus prometteuses pour la mobilit\u00e9 alternative de demain\u00a0est\u00a0la voiture servicielle.<\/strong>\u00a0La possession d\u2019une voiture personnelle est encore vivement ancr\u00e9e dans les m\u0153urs (60% des interrog\u00e9s)<\/strong>. Malgr\u00e9 cela, l\u2019\u00e9volution des mentalit\u00e9s est palpable. 17% des sond\u00e9s d\u00e9clarent ainsi vouloir se passer totalement d\u2019une voiture, 11% de faire appel \u00e0 un v\u00e9hicule au coup par coup, selon les besoins ressentis, et 6% d\u2019\u00eatre enclins \u00e0 emprunter ou partager un v\u00e9hicule avec des proches.<\/p>\n\n

Du gain de temps, de la flexibilit\u00e9, des \u00e9conomies sur le long-terme : autant de facteurs qui pourraient permettre cette progression de la voiture \u00e0 la demande, avec le\u00a0covoiturage ou l\u2019autopartage<\/strong><\/a>\u00a0par exemple, alli\u00e9e avec d\u2019autres moyens de transport. Le recul de la voiture personnelle se confirmera t-il dans les ann\u00e9es \u00e0 venir ? Les cartes sont maintenant dans les mains des acteurs du march\u00e9 de la mobilit\u00e9 pour proposer des offres aussi efficientes que possible.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019observatoire soci\u00e9t\u00e9 et consommation et le cabinet Chronos, sp\u00e9cialis\u00e9 dans l\u2019innovation au service de territoires durables, inclusifs et partag\u00e9s, ont lanc\u00e9 la troisi\u00e8me vague de l\u2019Observatoire des Mobilit\u00e9s \u00e9mergentes. Cet observatoire est une initiative nationale soutenue par des structures publiques, comme l\u2019ADEME\u00a0ou encore la SNCF, mais aussi priv\u00e9es \u00e0 l\u2019image de Mappy et Keolis. Elle […]<\/p>\n","protected":false},"author":3,"featured_media":17976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"

L\u2019observatoire soci\u00e9t\u00e9 et consommation et le cabinet Chronos, sp\u00e9cialis\u00e9 dans l\u2019innovation au service de territoires durables, inclusifs et partag\u00e9s, ont lanc\u00e9 la troisi\u00e8me vague de l\u2019Observatoire des Mobilit\u00e9s \u00e9mergentes.<\/strong><\/p>\r\n\r\n\r\n

\r\n

Une initiative nationale soutenue par des structures publiques, comme l\u2019Ademe ou encore la SNCF, mais aussi priv\u00e9es \u00e0 l\u2019image de Mappy et Keolis, qui a pour but de dresser une cartographie des mobilit\u00e9s \u00e9mergentes en France mais aussi, pour la premi\u00e8re fois cette ann\u00e9e, dans trois pays limitrophes (Angleterre, Allemagne et Espagne). Une vaste enqu\u00eate a ainsi \u00e9t\u00e9 men\u00e9e en ligne cet \u00e9t\u00e9 aupr\u00e8s de 7000 personnes \u00e2g\u00e9es de 18 \u00e0 70 ans. Les r\u00e9sultats confirment des tendances de mobilit\u00e9 d\u00e9j\u00e0 bien ancr\u00e9es dans notre quotidien.<\/p>\r\n\r\n

Le top 4 est occup\u00e9 par le covoiturage (31%), le v\u00e9lo pour les d\u00e9placements du quotidien (30%), le car longue distance (27%) et les VTC (20%). Une progression qui s\u2019explique par la multiplication des acteurs sur le march\u00e9, notamment concernant le car longue distance et le co-voiturage, ainsi que l\u2019am\u00e9lioration de l\u2019accessibilit\u00e9 \u00e0 ces diff\u00e9rents services de mobilit\u00e9 alternatives. Parmi les facteurs d\u2019accessibilit\u00e9, la qualit\u00e9 croissante des applications mobiles agissant comme v\u00e9ritables compagnons dans la mobilit\u00e9 quotidienne des interrog\u00e9s. L\u2019ind\u00e9tr\u00f4nable GPS bien entendu (72% des sond\u00e9s en font usage), mais aussi des plateformes multimodales (49%) qui permettent de planifier au mieux des trajets en faisant appel \u00e0 diff\u00e9rents modes de transport. Avoir acc\u00e8s \u00e0 toutes les informations de circulation du bout des doigts\u00a0: voil\u00e0 la principale pr\u00e9occupation des usagers.<\/p>\r\n

Pourtant, cette mobilit\u00e9 multimodale port\u00e9e par les offres de MaaS (Mobility as a Service), connait un frein majeur\u00a0\u00e0 son essor : les in\u00e9galit\u00e9s territoriales. En milieu urbain, la moiti\u00e9 des r\u00e9pondants d\u00e9clare avoir acc\u00e8s \u00e0 plusieurs modes de transport. Ce nombre tombe \u00e0 20% en milieu rural. Ce manque d\u2019accessibilit\u00e9 aux services doit \u00eatre donc encore \u00eatre palli\u00e9, en prenant en compte les attentes diff\u00e9rentes en terme de mobilit\u00e9 des usagers habitant en communes rurales. La marge de progression est l\u00e0\u00a0: 55% des europ\u00e9ens se d\u00e9clarent en effet vivement int\u00e9ress\u00e9s par les offres de MaaS. Fait \u00e0 noter\u00a0: pour 35% d\u2019entre eux, il s\u2019agit d\u2019un moyen de diminuer le recours \u00e0 leur voiture personnelle.<\/p>\r\n

Ces diff\u00e9rentes attentes correspondent \u00e0 diff\u00e9rents profils d\u2019usagers. L\u2019observatoire des mobilit\u00e9s \u00e9mergentes en a d\u00e9termin\u00e9 sept, les trois principaux \u00e9tant\u00a0:<\/p>\r\n

- Les captifs de l\u2019automobile (29%)\u00a0:<\/strong> Automobilistes monomodaux, ils ont g\u00e9n\u00e9ralement un profil plut\u00f4t rural, privil\u00e9giant la gestion du temps et la rassurance, et sont contraints financi\u00e8rement.\r\n- Les automobilistes m\u00e9tropolitains (21%)\u00a0:<\/strong> Actifs et habitants dans les grandes villes et leurs couronnes, ils sont en qu\u00eate de rapidit\u00e9 et de gestion de leur temps. Il utilisent principalement leur v\u00e9hicule personnel mais peuvent, occasionnellement privil\u00e9gier les transports en commun. Ils ont \u00e0 leur port\u00e9e un grand choix de modes de mobilit\u00e9\u00a0: pour gagner leurs faveurs ces derniers doivent \u00eatre efficaces et leur faire gagner, si possible, du temps.\r\n- Les alternatifs actifs (15%)\u00a0:<\/strong> Ces usagers ont un profil urbain, relativement jeunes et majoritairement masculin. Leur particularit\u00e9\u00a0? Ils utilisent en priorit\u00e9 des pratiques actives pour se d\u00e9placer, tels que le v\u00e9lo, rel\u00e9guant ainsi l\u2019usage de la voiture au second plan en cas d\u2019absolue n\u00e9cessit\u00e9.<\/p>\r\n

L\u2019une des pistes les plus prometteuses pour la mobilit\u00e9 alternative de demain\u00a0? La voiture servicielle. La possession d\u2019une voiture personnelle est encore vivement ancr\u00e9 dans les m\u0153urs (60% des interrog\u00e9s). Malgr\u00e9 cela, l\u2019\u00e9volution des mentalit\u00e9s est palpable. 17% des sond\u00e9s d\u00e9clarent ainsi vouloir se passer totalement d\u2019une voiture, 11% de faire appel \u00e0 un v\u00e9hicule au coup par coup, selon les besoins ressentis, et 6% d\u2019\u00eatre enclin \u00e0 emprunter ou partager un v\u00e9hicule avec des proches.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[495,502,869,355,867,566,868],"post_folder":[1071],"class_list":["post-22370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-autopartage","tag-covoiturage","tag-etat-de-lart-du-marche","tag-etude-mobilite","tag-maas","tag-mobilite-partagee","tag-mobility-as-as-service"],"yoast_head":"Emerging mobilities: 55% of Europeans interested in MaaS offers<\/title>\n<meta name=\"description\" content=\"Obsoco, a French society and consumption monitoring company and the firm Chronos, have launched the third wave of the emerging Mobilities 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