{"id":22361,"date":"2018-11-23T09:15:09","date_gmt":"2018-11-23T08:15:09","guid":{"rendered":"https:\/\/www.mobilitytechgreen.com\/blog\/2018\/11\/23\/autopartage-un-marche-de-11-milliards-de-dollars-dici-2024\/"},"modified":"2024-09-26T16:52:49","modified_gmt":"2024-09-26T14:52:49","slug":"carsharing-11-billion-market-2024","status":"publish","type":"post","link":"https:\/\/www.mobilitytechgreen.com\/en\/blog\/2018\/11\/23\/carsharing-11-billion-market-2024\/","title":{"rendered":"Carsharing: A 11-billion-dollar market by 2024"},"content":{"rendered":"
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Selon une\u00a0\u00e9tude<\/a>\u00a0publi\u00e9e en avril dernier par la soci\u00e9t\u00e9 de conseil\u00a0Global Market Insights<\/a>, le march\u00e9 de l\u2019autopartage devrait atteindre 11 milliards de dollars d\u2019ici 2024.\u00a0<\/strong><\/p>\n\n

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Les raisons de cette croissance\u00a0? Une\u00a0constatation concr\u00e8te des b\u00e9n\u00e9fices<\/strong>\u00a0de cette mobilit\u00e9 alternative, notamment au niveau de\u00a0la congestion routi\u00e8re<\/a>\u00a0et de la pollution de l\u2019air. Mais on peut \u00e9galement noter la\u00a0participation grandissante des gouvernements \u00e0 la promotion de l\u2019autopartage<\/strong>, que ce soit \u00e0 Paris ou encore en Chine, avec la mise en place de stationnements d\u00e9di\u00e9s, de tarifs pr\u00e9f\u00e9rentiels pour les usagers de ce type de services ou encore la possibilit\u00e9 de circuler dans des zones \u00e0 faibles \u00e9missions.<\/p>\n\n

Ce qu\u2019il est aussi int\u00e9ressant d\u2019observer c\u2019est\u00a0la collaboration de plus en plus \u00e9troite entre les op\u00e9rateurs \u00ab\u00a0traditionnels\u00a0\u00bb de transports en commun et des acteurs externes sp\u00e9cialis\u00e9s dans l\u2019autopartage<\/strong>\u00a0pour fournir aux usagers une offre multimodale. Cette dynamique permet de surcroit de garantir un taux d\u2019adoption plus important de ces services en am\u00e9liorant leur visibilit\u00e9 et leur accessibilit\u00e9.<\/p>\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
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Ainsi, en 2017 on pouvait compter une flotte de\u00a0100,000 v\u00e9hicules en autopartage<\/strong>.\u00a0Le nombre d\u2019utilisateurs devrait croitre de 20%<\/a>\u00a0entre 2018 et 2024.<\/strong>\u00a0L\u2019am\u00e9lioration de l\u2019usage gr\u00e2ce aux\u00a0nouvelles technologies<\/strong>\u00a0ne sera pas \u00e9trang\u00e8re \u00e0 cette augmentation de membres \u00e0 un service d\u2019autopartage. Les diff\u00e9rents op\u00e9rateurs miseront en effet sur celles-ci afin d\u2019offrir une\u00a0mobilit\u00e9 servicielle optimale<\/strong>. Ouverture des portes via smartphone, identification unique du conducteur ou check-in\/check-out simplifi\u00e9 pourrait devenir de v\u00e9ritables arguments de vente. Il en est de m\u00eame pour les technologies autonomes qui devraient offrir une valeur ajout\u00e9e tr\u00e8s int\u00e9ressante aux services d\u2019autopartage.<\/p>\n<\/div>\n<\/div>\n\n

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Autopartage B2B : un segment sur lequel on peut miser !<\/span><\/strong><\/h2>\n\n
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Le rapport publi\u00e9 par Global Market Insights met \u00e9galement l\u2019accent sur\u00a0la vitalit\u00e9 du march\u00e9 de l\u2019autopartage B2B<\/strong>, notamment en Europe. Des avantages flagrants, comme un gain de flexibilit\u00e9 dans les d\u00e9placements des salari\u00e9s et une r\u00e9duction dans les frais de gestion de flotte, font de l\u2019autopartage une solution id\u00e9ale. Id\u00e9ale pour am\u00e9liorer la mobilit\u00e9 de chacun tout en\u00a0r\u00e9duisant le budget li\u00e9 aux d\u00e9placements en interne<\/strong>\u00a0(de 30% en moyenne).<\/p>\n\n

Une autre probl\u00e9matique majeure pour les entreprises est\u00a0la gestion et la cr\u00e9ation des places de stationnement<\/strong>\u00a0pour ses employ\u00e9s. En terme d\u2019infrastructure cela peut vite devenir un vrai casse-t\u00eate\u00a0! L\u2019autopartage, comme le note GM Insights, peut b\u00e9n\u00e9ficier \u00e0 l\u2019optimisation des v\u00e9hicules de service, au diminution de leur nombre et donc par extension au gain de places.<\/p>\n\n

Collectivit\u00e9s et entreprises<\/strong>\u00a0ont un r\u00f4le majeur dans la promotion, on pourrait m\u00eame dire dans le processus \u00ab\u00a0d\u2019\u00e9vang\u00e9lisation\u00a0\u00bb, de l\u2019autopartage. La\u00a0comp\u00e9tition entre les divers acteurs<\/strong>\u00a0s\u2019av\u00e8rera particuli\u00e8rement f\u00e9roce dans les ann\u00e9es venir. Celle-ci entra\u00eenera une\u00a0chute du tarif des services<\/strong>\u00a0et la n\u00e9cessit\u00e9 de consolider son positionnement afin de ne pas se laisser noyer sous la vague d\u2019offres disponibles et de convaincre les plus r\u00e9fractaires des b\u00e9n\u00e9fices de l\u2019autopartage.<\/p>\n\n

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Le march\u00e9 de l\u2019autopartage entre donc dans sa phase de maturation, pouss\u00e9 par des efforts communs entre diff\u00e9rents acteurs, publics ou priv\u00e9s, pour valoriser son usage. Une meilleure communication autour de cette mobilit\u00e9 alternative coupl\u00e9e d\u2019un apport technologique non n\u00e9gligeable devrait permettre \u00e0 ces pr\u00e9dictions de se concr\u00e9tiser.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Selon une\u00a0\u00e9tude\u00a0publi\u00e9e en avril dernier par la soci\u00e9t\u00e9 de conseil\u00a0Global Market Insights, le march\u00e9 de l\u2019autopartage devrait atteindre 11 milliards de dollars d\u2019ici 2024.\u00a0 Les raisons de cette croissance\u00a0? Une\u00a0constatation concr\u00e8te des b\u00e9n\u00e9fices\u00a0de cette mobilit\u00e9 alternative, notamment au niveau de\u00a0la congestion routi\u00e8re\u00a0et de la pollution de l\u2019air. Mais on peut \u00e9galement noter la\u00a0participation grandissante des […]<\/p>\n","protected":false},"author":3,"featured_media":17664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"

Selon une \u00e9tude<\/a> publi\u00e9e en avril dernier par la soci\u00e9t\u00e9 de conseil\u00a0Global Market Insights<\/a>, le march\u00e9 de l\u2019autopartage devrait atteindre 11 milliards de dollars d\u2019ici 2024.\u00a0<\/strong><\/p>\r\n\r\n\r\n

\r\n

Les raisons de cette croissance\u00a0? Une constatation concr\u00e8te des b\u00e9n\u00e9fices<\/strong> de cette mobilit\u00e9 alternative, notamment au niveau de la congestion routi\u00e8re<\/a> et de la pollution de l\u2019air. Mais on peut \u00e9galement noter la participation grandissante des gouvernements \u00e0 la promotion de l\u2019autopartage<\/strong>, que ce soit \u00e0 Paris ou encore en Chine, avec la mise en place de stationnements d\u00e9di\u00e9s, de tarifs pr\u00e9f\u00e9rentiels pour les usagers de ce type de services ou encore la possibilit\u00e9 de circuler dans des zones \u00e0 faibles \u00e9missions.<\/p>\r\n

Ce qu\u2019il est aussi int\u00e9ressant d\u2019observer c\u2019est la collaboration de plus en plus \u00e9troite entre les op\u00e9rateurs \u00ab\u00a0traditionnels\u00a0\u00bb de transports en commun et des acteurs externes sp\u00e9cialis\u00e9s dans l\u2019autopartage<\/strong> pour fournir aux usagers une offre multimodale. Cette dynamique permet de surcroit de garantir un taux d\u2019adoption plus important de ces services en am\u00e9liorant leur visibilit\u00e9 et leur accessibilit\u00e9.<\/p>\r\n

\"Autopartage<\/a>Ainsi, en 2017 on pouvait compter une flotte de 100,000 v\u00e9hicules en autopartage<\/strong>. Le nombre d\u2019utilisateurs devrait croitre de 20%<\/a> entre 2018 et 2024.<\/strong> L\u2019am\u00e9lioration de l\u2019usage gr\u00e2ce aux nouvelles technologies<\/strong> ne sera pas \u00e9trang\u00e8re \u00e0 cette augmentation de membres \u00e0 un service d\u2019autopartage. Les diff\u00e9rents op\u00e9rateurs miseront en effet sur celles-ci afin d\u2019offrir une mobilit\u00e9 servicielle optimale<\/strong>. Ouverture des portes via smartphone, identification unique du conducteur ou check-in\/check-out simplifi\u00e9 pourrait devenir de v\u00e9ritables arguments de vente. Il en est de m\u00eame pour les technologies autonomes qui devraient offrir une valeur ajout\u00e9e tr\u00e8s int\u00e9ressante aux services d\u2019autopartage.<\/p>\r\n\r\n\r\n

\r\n\r\n

<\/h3>\r\n

Autopartage B2B : un segment sur lequel on peut miser !<\/strong><\/h3>\r\n\r\n
\r\n

Le rapport publi\u00e9 par Global Market Insights met \u00e9galement l\u2019accent sur la vitalit\u00e9 du march\u00e9 de l\u2019autopartage B2B<\/strong>, notamment en Europe. Des avantages flagrants, comme un gain de flexibilit\u00e9 dans les d\u00e9placements des salari\u00e9s et une r\u00e9duction dans les frais de gestion de flotte, font de l\u2019autopartage une solution id\u00e9ale. Id\u00e9ale pour am\u00e9liorer la mobilit\u00e9 de chacun tout en r\u00e9duisant le budget li\u00e9 aux d\u00e9placements en interne<\/strong> (de 30% en moyenne).<\/p>\r\n

Une autre probl\u00e9matique majeure pour les entreprises est la gestion et la cr\u00e9ation des places de stationnement<\/strong> pour ses employ\u00e9s. En terme d\u2019infrastructure cela peut vite devenir un vrai casse-t\u00eate\u00a0! L\u2019autopartage, comme le note GM Insights, peut b\u00e9n\u00e9ficier \u00e0 l\u2019optimisation des v\u00e9hicules de service, au diminution de leur nombre et donc par extension au gain de places.<\/p>\r\n

Collectivit\u00e9s et entreprises<\/strong> ont un r\u00f4le majeur dans la promotion, on pourrait m\u00eame dire dans le processus \u00ab\u00a0d\u2019\u00e9vang\u00e9lisation\u00a0\u00bb, de l'autopartage. La comp\u00e9tition entre les divers acteurs<\/strong> s\u2019av\u00e8rera particuli\u00e8rement f\u00e9roce dans les ann\u00e9es venir. Celle-ci entra\u00eenera une chute du tarif des services<\/strong> et la n\u00e9cessit\u00e9 de consolider son positionnement afin de ne pas se laisser noyer sous la vague d\u2019offres disponibles et de convaincre les plus r\u00e9fractaires des b\u00e9n\u00e9fices de l'autopartage.<\/p>\r\n\r\n\r\n

\r\n

Le march\u00e9 de l\u2019autopartage entre donc dans sa phase de maturation, pouss\u00e9 par des efforts communs entre diff\u00e9rents acteurs, publics ou priv\u00e9s, pour valoriser son usage. Une meilleure communication autour de cette mobilit\u00e9 alternative coupl\u00e9e d'un apport technologique non n\u00e9gligeable devrait permettre \u00e0 ces pr\u00e9dictions de se concr\u00e9tiser.\u00a0<\/strong><\/p>\r\n\r\n

\r\n

Projet TIGA \u00e0 Rennes\u00a0: Mobilit\u00e9s Intelligentes<\/strong><\/p>\r\n

Nous en avons un exemple concret ici m\u00eame dans notre ville d\u2019origine, Rennes, o\u00f9 la m\u00e9tropole encourage le travail en commun entre op\u00e9rateurs de transport<\/strong>, start-ups<\/strong> et laboratoires universitaires<\/strong> afin de faire avancer la mobilit\u00e9 de ces citoyens. C\u2019est tout l\u2019ambition du projet TIGA<\/strong> (Territoire d\u2019Innovation de Grande Ambition), une initiative nationale qui a retenue 24 candidatures \u00e0 travers la France sur diff\u00e9rentes th\u00e9matiques. Rennes a choisi celle des \u00ab\u00a0mobilit\u00e9s intelligentes<\/strong>\u00a0\u00bb\u00a0: nouveaux usages, mais aussi nouvelles \u00e9nergies, optimisation des infrastructures ou encore impact du num\u00e9rique sur les d\u00e9placements.<\/p>\r\n\r\n<\/div>\r\nVisuel de couverture : Uber <\/em>","_et_gb_content_width":"","footnotes":""},"categories":[669],"tags":[495,849,545,759,566],"post_folder":[1071],"class_list":["post-22361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carsharing","tag-autopartage","tag-etat-de-lart","tag-marche-autopartage","tag-mobilite-connectee","tag-mobilite-partagee"],"yoast_head":"Carsharing: A 11-billion-dollar market by 2024<\/title>\n<meta name=\"description\" content=\"According to a study published by the Global Market Insights company, the carsharing market should reach 11 billion dollars by 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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