{"id":21851,"date":"2019-08-21T10:00:00","date_gmt":"2019-08-21T08:00:00","guid":{"rendered":"https:\/\/www.mobilitytechgreen.com\/?p=21851"},"modified":"2022-02-07T14:47:18","modified_gmt":"2022-02-07T13:47:18","slug":"carsharing-and-carpooling-a-perfect-synergy-for-your-corporate-mobility","status":"publish","type":"post","link":"https:\/\/www.mobilitytechgreen.com\/en\/blog\/2019\/08\/21\/carsharing-and-carpooling-a-perfect-synergy-for-your-corporate-mobility\/","title":{"rendered":"Carsharing and carpooling: a perfect synergy for your corporate mobility"},"content":{"rendered":"
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On vous avait d\u00e9j\u00e0 pr\u00e9sent\u00e9 leurs\u00a0<\/span>diff\u00e9rences<\/span><\/a>. Mais loin d\u2019\u00eatre antagonistes, l\u2019autopartage et le covoiturage fonctionnent parfaitement ensemble\u00a0! Un choix plus qu\u2019int\u00e9ressant, aussi bien pour votre budget mobilit\u00e9 que pour les d\u00e9placements de vos salari\u00e9s.\u00a0\u00a0<\/strong><\/p>\n\n

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Loin du mod\u00e8le de flottes de v\u00e9hicules de fonction individuels, les entreprises cherchent aujourd\u2019hui \u00e0 diversifier leurs offres de mobilit\u00e9 professionnelle. Et, surtout, \u00e0 optimiser un budget qui p\u00e8se lourd ! Parmi les solutions mises en place, les mobilit\u00e9s partag\u00e9es gagnent en popularit\u00e9. En t\u00eate, l\u2019autopartage et le covoiturage tirent leurs \u00e9pingles du jeu. Deux services qui sont d\u00e9j\u00e0 entr\u00e9s dans les m\u0153urs dans la sph\u00e8re priv\u00e9e. Ils s\u2019imposent aujourd’hui progressivement comme un choix judicieux pour la mobilit\u00e9 professionnelle.<\/p>\n\n

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Deux mobilit\u00e9s pour des usages diff\u00e9rents\u2026<\/span><\/strong><\/h2>\n\n
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On conna<\/span>\u00eet donc bien l’autopartage et le covoiturage. Il faut dire que les acteurs se sont multipli\u00e9s sur le march\u00e9 durant les derni\u00e8res ann\u00e9es. Mais qu’en est-il vraiment de leurs applications dans le cadre professionnel ? <\/p>\n\n

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L’autopartage<\/strong><\/span><\/h4>\n\n\n\n

Quand on parle autopartage professionnel, on entend la mise \u00e0 disposition en libre-service de v\u00e9hicules partag\u00e9s au sein de la flotte d\u2019entreprise. Ces v\u00e9hicules ne sont donc plus assign\u00e9s \u00e0 une personne. \u00c0 la place, ils sont disponibles pour tous depuis une plateforme de r\u00e9servation en ligne. Ainsi, pour effectuer des d\u00e9placements professionnels, l\u2019employ\u00e9 peut r\u00e9server au besoin une voiture pour quelques heures seulement puis la rendre disponible pour ses coll\u00e8gues.\u00a0<\/p>\n\n\n\n

L’id\u00e9e principale derri\u00e8re l’autopartage en entreprise est d’optimiser l’usage des v\u00e9hicules de la flotte. Cela peut \u00e9galement passer par l’ouverture \u00e0 la r\u00e9servation les soirs et les week-end avec une option pro\/perso<\/span><\/strong><\/a>. <\/span><\/p>\n<\/div>\n<\/div>\n\n

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Le covoiturage<\/strong><\/span><\/h4>\n\n\n\n

Souvent organis\u00e9 en interne de fa\u00e7on organique entre les salari\u00e9s, le covoiturage permet \u00e0 plusieurs coll\u00e8gues de partager un seul v\u00e9hicule. Cela peut se faire avec des v\u00e9hicules personnels, lors des trajets domicile-travail, mais aussi avec des v\u00e9hicules de services lors de d\u00e9placements professionnels. Le covoiturage reste sans doute la mobilit\u00e9 partag\u00e9e la plus connue et la plus facilement appr\u00e9hendable par les salari\u00e9s. Le barom\u00e8tre 2019 des flottes<\/span><\/strong><\/a>, \u00e9tabli par l\u2019OVE, d\u00e9montre \u00e9galement que les entreprises misent beaucoup sur ce type de service pour optimiser leurs flottes de v\u00e9hicules.\u00a0<\/p>\n\n\n\n

Autrefois organis\u00e9 via des tableaux ou des agendas partag\u00e9s, le covoiturage peut aujourd\u2019hui s\u2019inscrire dans des plateformes de mobilit\u00e9 en ligne. Cela permet aux employ\u00e9s de visualiser les covoiturages de mani\u00e8re dynamique. Mais aussi de pouvoir interagir avec les autres employ\u00e9s plus facilement afin d\u2019optimiser les d\u00e9placements.\u00a0<\/p>\n<\/div>\n<\/div>\n\n

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En plein plan de mobilit\u00e9 ? <\/span>Pensez \u00e0 l’autopartage et au covoiturage pour les d\u00e9placements de vos employ\u00e9s !<\/span><\/strong><\/p>\n\n\n\n

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Ensemble de mesures\u00a0visant \u00e0 optimiser les d\u00e9placements professionnels, le plan de mobilit\u00e9 peut-\u00eatre l’occasion parfaite pour int\u00e9grer des services de mobilit\u00e9 partag\u00e9e ! D\u00e9couvrez les mesures possibles pour votre entreprise dans notre carnet blanc.<\/p>\n\n\n\n

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T\u00e9l\u00e9charger le carnet blanc<\/a><\/div>\n<\/div>\n<\/div>\n\n
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…mais compl\u00e9mentaires !<\/span><\/strong><\/h2>\n\n
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Force est de constater que les modalit\u00e9s de mise en place et les usages de l\u2019autopartage et du covoiturage divergent. Et ce sont ces diff\u00e9rences qui font la force de leur alliance\u00a0!\u00a0<\/p>\n\n\n\n

Un utilisateur d\u2019un service d\u2019autopartage peut en effet circuler seul. Mais rien ne l\u2019emp\u00eache de prendre avec lui un coll\u00e8gue allant au m\u00eame rendez-vous\u00a0! <\/p>\n\n\n\n

Ainsi, les deux mobilit\u00e9s s\u2019entrem\u00ealent avec un but commun\u00a0: l\u2019optimisation des d\u00e9placements des collaborateurs. Cette d\u00e9marche multimodale est facilit\u00e9e par la mise en place de plateforme de mobilit\u00e9 en ligne prenant en compte les diff\u00e9rents modes de d\u00e9placements. <\/p>\n<\/div>\n\n\n\n

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Notre\u00a0<\/span><\/strong>solution d\u2019autopartage e-Colibri<\/span><\/strong><\/a>™<\/span><\/strong> permet notamment aux employ\u00e9s d\u2019ouvrir leurs trajets au covoiturage lors de la r\u00e9servation d\u2019un v\u00e9hicule partag\u00e9.\u00a0Nous avons \u00e9galement \u00e9tabli des partenariats afin de pouvoir proposer l’int\u00e9gration \u00e0 notre plateforme du covoiturage domicile-travail. Cette typologie de trajets diff\u00e8rent des d\u00e9placements purement professionnels, mais reste une probl\u00e9matique majeure pour de nombreux salari\u00e9s qui souhaitent voyager diff\u00e9remment. <\/p>\n\n

Les deux mobilit\u00e9s prennent ainsi le relai durant toute la journ\u00e9e d’un salari\u00e9. Du d\u00e9part du domicile, le matin, au retour chez lui, en passant par les divers d\u00e9placements auxquels il peut \u00eatre amen\u00e9 \u00e0 effectuer durant la journ\u00e9e. D’un point de vue logistique, la promotion du covoiturage entre coll\u00e8gues peut permettre de lib\u00e9rer des places de parking. Et celles-ci peuvent \u00eatre r\u00e9utilis\u00e9es pour d’autres services… comme du v\u00e9lopartage<\/span><\/strong><\/a> par exemple ? \ud83d\ude09 <\/p>\n\n

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Une mobilit\u00e9 optimis\u00e9e en entreprise c’est surtout faire le choix du bon service au bon moment ! C’est pour cela qu’une <\/span>offre multimodale<\/span><\/a>, incluant autopartage et covoiturage, peut avoir un impact positif \u00e0 la fois sur votre budget de gestion de flotte et sur l’ambiance de votre entreprise ! <\/strong><\/p>\n

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On vous avait d\u00e9j\u00e0 pr\u00e9sent\u00e9 leurs\u00a0diff\u00e9rences. Mais loin d\u2019\u00eatre antagonistes, l\u2019autopartage et le covoiturage fonctionnent parfaitement ensemble\u00a0! Un choix plus qu\u2019int\u00e9ressant, aussi bien pour votre budget mobilit\u00e9 que pour les d\u00e9placements de vos salari\u00e9s.\u00a0\u00a0 Loin du mod\u00e8le de flottes de v\u00e9hicules de fonction individuels, les entreprises cherchent aujourd\u2019hui \u00e0 diversifier leurs offres de mobilit\u00e9 professionnelle. […]<\/p>\n","protected":false},"author":3,"featured_media":21853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[669],"tags":[887,1074,1067,1072,695,927,880,939,1075,884,812],"post_folder":[1071],"class_list":["post-21851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carsharing","tag-autopartage-en","tag-carpooling-en","tag-carsharing-en","tag-corporate-carsharing-en","tag-corporate-mobility","tag-covoiturage-en","tag-fleet-management-en","tag-mobilite-professionnelle-en","tag-multimodal-platform-en","tag-multimodalite-en","tag-multimodality"],"yoast_head":"Carsharing and carpooling: a perfect synergy for your corporate mobility<\/title>\n<meta name=\"description\" content=\"Far from being antagonistic, carsharing and carpooling are perfect together! 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