{"id":20993,"date":"2019-07-11T12:10:54","date_gmt":"2019-07-11T10:10:54","guid":{"rendered":"https:\/\/www.mobilitytechgreen.com\/blog\/2019\/07\/11\/barometre-des-flottes-2019-une-transition-energetique-et-comportementale\/"},"modified":"2023-02-27T15:44:02","modified_gmt":"2023-02-27T14:44:02","slug":"fleet-barometer-2019","status":"publish","type":"post","link":"https:\/\/www.mobilitytechgreen.com\/en\/blog\/2019\/07\/11\/fleet-barometer-2019\/","title":{"rendered":"2019 fleet barometer: alternative energies and behavioral changes"},"content":{"rendered":"
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Conducted by the\u00a0Arval Mobility Observatory<\/a> and the\u00a0CSA institute<\/a> with a panel of 3613 companies across Europe, the 2019 fleet barometer unveils every year the main trends regarding fleet management. And in this year edition we can observe deep changes in the way companies approach employees\u2019 mobility and energy transition.\u00a0<\/strong><\/p>\n\n\n\n

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As for every year since 2004, the Fleet Barometer draws the big lines of fleet management in Europe. And this year, the results are often symptomatic of new european regulations.<\/p>\n\n\n\n

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An energy transition shaped by the WLTP<\/strong><\/span><\/h2>\n\n\n\n
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To answer these regulations, 21% of surveyed fleet managers already introduced vehicles with alternative motorization<\/strong> in their car policies. In very big companies, this number goes up to 42%! The most popular option remains\u00a0hybrid<\/strong> (14%) followed by\u00a0electric vehicles<\/strong> (12%). France is the third country, after Netherlands and England, to plebiscite the introduction of alternative energies in corporate fleet. The growth potential is also very strong, going up to 51% in France for example.<\/p>\n<\/div>\n\n\n\n

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“Every year, we try to anticipate the main trends and to observe how managers see the future of their vehicle fleet. This new edition unveils deep changes, fast ones too, in the perception of their staff’s travels.”<\/strong> Fran\u00e7ois Piot, president of the Arval Mobility Observatory<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n

Managers are still confident in the growth of their fleets <\/strong>in the next three years (18%) but the choice of vehicles is made more carefully than ever. The reason? The entry into force of the\u00a0WLTP<\/a><\/strong> cycle at the beginning of 2020.\u00a047% of surveyed companies consider that these new anti-pollution norms already have or will have in the three following years a deep impact on their fleet management.<\/strong><\/p>\n\n\n\n

In order to better monitor their vehicles\u2019 carbon footprint as well as their use rate, more and more companies are taking action to improve their fleet management<\/strong>.<\/p>\n\n\n\n

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Improving fleet management<\/strong><\/span><\/h2>\n\n\n\n
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It\u2019s mostly in large (46%) and very large companies (83%) that measures are taken. The first objectives of theses initiatives? To\u00a0ensure a better maintenance of the vehicles<\/strong> (79%), to\u00a0optimize travels<\/strong> (74%) and to\u00a0reduce fuel consumption<\/strong> (72%).<\/p>\n\n\n\n

We can divide these issues in two main categories: the improvement of vehicles management (maintenance, mileage, fuel monitoring\u2026) and of drivers behavior (accidents, driving habits, optimization of travels\u2026).<\/p>\n\n\n\n

Nonetheless, a pretty surprising fact emerges from this survey:\u00a0only 21% of surveyed companies are using telematic solutions.<\/strong> A rather weak percentage comparing to the strong will to improve fleet management. Indeed, telematics can be a big help when it comes to improving vehicles management.<\/p>\n\n\n\n

For companies using these kind of technologies, it\u2019s mainly about geolocating vehicles<\/strong> (49%) and\u00a0reducing maintenance fees<\/strong> (33%).<\/p>\n\n\n\n

These are recurring issues for large and very large companies, owning a more important volume of vehicles. In this \u00a0kind of configuration, the necessity of telematics services is more obvious.\u00a0Nevertheless, only 46% of companies using telematics also have a solution treat collected datas.<\/p>\n<\/div>\n\n\n\n

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Opposite of this stagnation concerning the use of telematics, a trend is on the rise: the use of alternative mobilities rather than individual company vehicle. <\/strong><\/p>\n\n\n\n

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Alternative mobilities are getting popular<\/strong><\/span><\/h2>\n\n\n\n
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Carpooling<\/strong> (24%) steals the first place in this alternative corporate mobilities race, followed closely by\u00a0carsharing<\/strong> (17%) and the\u00a0mobility credit<\/strong> (10%)!\u00a0The development potential of these services is more important in bigger companies (43% in Europe for carsharing, up to 60% in France!) For carsharing, the countries where growth opportunities are stronger are Turkey (38%), Switzerland (34%), England (31%) followed by France (29%).<\/p>\n\n\n\n

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It is also interesting to observe that the bigger a corporate fleet is, the more ready is a company to give up a part of its fleet in favor of alternative mobility services. For example, in France, 30% of surveyed companies are ready to make these changes by introducing carsharing (+12 points compared to 2018).<\/strong><\/p>\n\n\n\n

We can observe that a shift is happening in order to optimize in the most effective way possible corporate vehicles. And to answer to new generations expectations!\u00a017% of very large companies (6% for all categories) are willing to develop specific services for their younger staff.<\/strong> Employees that were raised with digital uses and don\u2019t necessarily own a driving permit. Among considered services, carpooling (76%) and carsharing (65%) are still popular options!<\/p>\n\n\n\n

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We can observe in this 2019 edition of the fleet barometer that new factors, both environmental and behavioral, are taken into account. Driven by a stricter regulatory framework and use changes, fleet managers are rethinking, slowly but surely, corporate mobility.<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":21003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"\n

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Men\u00e9 par l\u2019Arval Mobility Observatory<\/a><\/strong> <\/strong>et l\u2019institut CSA<\/a><\/strong> <\/strong>aupr\u00e8s de 3613 entreprises \u00e0 travers l\u2019Europe, le barom\u00e8tre des flottes 2019 d\u00e9voile chaque ann\u00e9e des tendances nettes en mati\u00e8re de gestion de parcs de v\u00e9hicules. Des changements visibles dans la mani\u00e8re d\u2019envisager les trajets des salari\u00e9s et d\u2019accentuer la transition \u00e9nerg\u00e9tique.<\/strong> <\/strong><\/p>\n\n\n\n

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Comme chaque ann\u00e9e, le Barom\u00e8tre des Flottes<\/a><\/strong> trace les grandes lignes de la gestion de flotte en Europe. Et cette ann\u00e9e, les r\u00e9sultats sont souvent symptomatiques de nouvelles r\u00e8glementations vot\u00e9es au niveau europ\u00e9en.<\/p>\n\n\n\n

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Une transition \u00e9nerg\u00e9tique marqu\u00e9e par le WLTP<\/strong><\/span><\/h2>\n\n\n\n
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Pour y r\u00e9pondre, 28% des gestionnaires de flotte fran\u00e7ais interrog\u00e9s ont d\u00e9j\u00e0 int\u00e9gr\u00e9 des v\u00e9hicules \u00e0 motorisation alternative<\/strong> \u00e0 leur car policy. Chez les tr\u00e8s grandes entreprises ce nombre monte \u00e0 68% ! L\u2019option la plus populaire reste aujourd\u2019hui l\u2019hybride (18%) suivi par le v\u00e9hicule \u00e9lectrique (17%). La France est le troisi\u00e8me pays, apr\u00e8s les Pays-Bas et l\u2019Angleterre, \u00e0 pl\u00e9bisciter l\u2019entr\u00e9e d\u2019\u00e9nergies alternatives au sein des flottes de v\u00e9hicules professionnels. Le potentiel de croissance est \u00e9galement important, avec 51% en France.<\/p>\n<\/div>\n\n\n\n

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\"Chaque ann\u00e9e, nous essayons d\u2019anticiper les grandes tendances et de voir comment les gestionnaires entrevoient l\u2019avenir de leur parc. Cette nouvelle \u00e9dition r\u00e9v\u00e8le de profonds changements, rapides, dans la perception des d\u00e9placements de leurs collaborateurs.\"<\/strong> Fran\u00e7ois Piot, pr\u00e9sident de l\u2019Arval Mobility Observatory<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Les gestionnaires ayant toujours confiance en la croissance de leurs flottes dans les trois prochaines ann\u00e9es (22% en France), le choix des v\u00e9hicules se fait d\u00e9sormais de mani\u00e8re plus r\u00e9fl\u00e9chie. En cause ? L\u2019entr\u00e9e en vigueur du fameux cycle WLTP<\/a><\/strong>d\u00e9but 2020. 57% des entreprises fran\u00e7aises interrog\u00e9es consid\u00e8rent ainsi que les nouvelles normes anti-pollution ont d\u00e9j\u00e0 un impact ou en auront un sur la gestion de leurs parcs de v\u00e9hicules<\/strong>dans les trois prochaines ann\u00e9es \u00e0 venir.<\/p>\n\n\n\n

Afin de monitorer au mieux l\u2019empreinte carbone de leurs v\u00e9hicules ainsi que leurs usages, de plus en plus d\u2019entreprises mettent en place des actions pour am\u00e9liorer la gestion de leur flotte.<\/p>\n\n\n\n

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Am\u00e9liorer la gestion de flotte<\/strong><\/span><\/h2>\n\n\n\n
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Ce sont surtout chez les grandes (46%) et tr\u00e8s grandes entreprises (83%) que les choses se mettent en place. Les objectifs premiers de ces initiatives\u00a0?\u00a0Administrer au mieux l\u2019entretien des v\u00e9hicules<\/strong> (79%),\u00a0optimiser les d\u00e9placements<\/strong> (74%) et\u00a0r\u00e9duire la consommation de carburant<\/strong> (72%). On peut diviser ces probl\u00e9matiques en deux cat\u00e9gories\u00a0: am\u00e9liorer la gestion des v\u00e9hicules (entretien, kilom\u00e9trage, carburant\u2026) et le comportement des salari\u00e9s au volant (accidents, comportement de conduite, optimisation d\u00e9placement\u2026).<\/p>\n\n\n\n

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Pourtant, un fait assez \u00e9tonnant ressort de ce sondage\u00a0:\u00a0seules 12% des entreprises fran\u00e7aises interrog\u00e9es utilisent aujourd\u2019hui des solutions de t\u00e9l\u00e9matique<\/strong> (-2 points par rapport \u00e0 2018)\u00a0! Un pourcentage assez faible en comparaison de la volont\u00e9 d\u2019am\u00e9liorer la gestion de flotte globale.\u00a0La t\u00e9l\u00e9matique peut en effet grandement participer \u00e0 une meilleure administration des v\u00e9hicules de parc.\u00a0<\/a><\/strong><\/p>\n\n\n\n

Pour les gestionnaires utilisant ce type de technologies, il s\u2019agit surtout de\u00a0localiser les v\u00e9hicules (54%)<\/strong> et d\u2019am\u00e9liorer le comportement des conducteurs (46%)<\/strong>. Ces probl\u00e9matiques sont beaucoup plus r\u00e9currentes dans les grandes et tr\u00e8s grandes entreprises, poss\u00e9dant un volume de v\u00e9hicules important. Dans ce type de configuration, la n\u00e9cessit\u00e9 de la t\u00e9l\u00e9matique se fait davantage ressentir. Malgr\u00e9 tout, seulement 46% des entreprises utilisant la t\u00e9l\u00e9matique ont mis en place une gestion des donn\u00e9es collect\u00e9es.<\/p>\n\n\n\n

Face \u00e0 cette stagnation de l\u2019usage de la t\u00e9l\u00e9matique, on observe une tendance en croissance : l\u2019utilisation de mobilit\u00e9s alternatives plut\u00f4t que la voiture de fonction individuelle.<\/strong><\/p>\n\n\n\n

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Les mobilit\u00e9s alternatives s\u00e9duisent de plus en plus<\/strong><\/span><\/h2>\n\n\n\n
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Et c\u2019est le\u00a0covoiturage (26%)<\/strong> qui prend la premi\u00e8re place de ces nouvelles formes de mobilit\u00e9 professionnelle suivi de pr\u00e8s par l\u2019autopartage (24%)<\/strong> et le\u00a0cr\u00e9dit de mobilit\u00e9 (11%)<\/strong>! Le potentiel de d\u00e9veloppement de ces alternatives est surtout fort dans les grandes structures (49% pour l\u2019autopartage, soit +5 points par rapport \u00e0 2018). Pour l\u2019autopartage, les pays o\u00f9 le potentiel de croissance est le plus important sont la Turquie (38%), la Suisse (34%), l\u2019Angleterre (31%) suivie de la France (29%).<\/p>\n\n\n\n

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Il est aussi int\u00e9ressant de constater que plus la flotte de v\u00e9hicules d\u2019une entreprise est importante, plus celle-ci est pr\u00eate \u00e0 abandonner une partie de son parc pour miser sur des solutions de mobilit\u00e9s alternatives. Pour l\u2019autopartage, cela peut monter jusqu\u2019\u00e0 30% pour les tr\u00e8s grandes entreprises (+12 points par rapport \u00e0 2018 !).<\/strong><\/p>\n\n\n\n

On constate donc qu\u2019un changement de mentalit\u00e9 est en cours afin d\u2019optimiser au maximum les v\u00e9hicules de parc. Et pour s\u2019adapter aux nouvelles g\u00e9n\u00e9rations\u00a0!\u00a017% des tr\u00e8s grandes entreprises interrog\u00e9es (6% au global) ont ainsi l\u2019intention de d\u00e9velopper des services sp\u00e9cifiques pour r\u00e9pondre aux besoins des jeunes g\u00e9n\u00e9rations.<\/strong> Des salari\u00e9s berc\u00e9s par les usages num\u00e9riques et ne poss\u00e9dant pas forc\u00e9ment le permis de conduire. Parmi les services envisag\u00e9s pour r\u00e9pondre \u00e0 ces nouveaux besoins, le covoiturage (76%) et l\u2019autopartage (65%) ont toujours le vent en poupe\u00a0!\u00a0Ces types de mobilit\u00e9s alternatives sont \u00e9galement des pivots dans le cadre de la mise en place d\u2019un\u00a0plan de d\u00e9placement d\u2019entreprise<\/a><\/strong>.<\/p>\n\n\n\n

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On remarque ainsi dans l\u2019\u00e9dition 2019 du barom\u00e8tre des flottes la prise en compte de nouveaux facteurs, qu\u2019ils soient d\u2019ordre environnemental ou comportemental. C\u2019est \u00e0 la fois pouss\u00e9 par un cadre r\u00e8glementaire plus strict et des changements d\u2019usages que les gestionnaires de flottes red\u00e9finissent, doucement mais certainement, la mobilit\u00e9 professionnelle. <\/strong><\/p>\n\n\n\n

Lire le barom\u00e8tre 2019<\/a><\/strong><\/p>\n","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[930,478,720,932,933,620],"post_folder":[1071],"class_list":["post-20993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-barometre-des-flottes","tag-gestion-de-flotte","tag-mobilite-dentreprise","tag-mobilites-alternatives","tag-mobilites-partagees","tag-telematique"],"yoast_head":"2019 fleet barometer: alternative energies and behavioral changes<\/title>\n<meta name=\"description\" content=\"Conducted by the Arval Mobility Observatory and the CSA institute, the 2019 fleet barometer unveils every year the main trends regarding fleet management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobilitytechgreen.com\/en\/blog\/2019\/07\/11\/fleet-barometer-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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